Business Unit Director, NYX Professional Make Up, L’Oréal Hellas

Agnes Anastasiou

Agnes Anastasiou has 11 years of professional experience in the Health & Beauty market in the field of Management in Retail, Ecommerce, Franchise & Wholesale channels but also in O + O Marketing. Since the beginning of 2017, she has been the Head of the 1st Retail brand, NYX Professional Make Up, at L’Oreal Hellas, responsible for Greece and Cyprus. As Business Unit Director she has taken over the entire business from supply chain to and sales, marketing & human resources, as it is the only vertically integrated business in L’Oreal Hellas, having at the same time acquired the role of Agile Ambassador for the Group. From 2014 - 2017 she was Category Manager of the Maquillage category & for the previous 4 years she had taken over the Skincare category as a Category Manager, while previously she gained experience in every role & category in the Marketing team of L’Oreal Hellas on the Broadcast channel. She studied at ASOEE Business Organization & Management and holds a Master's degree in Strategic Fashion Marketing obtained at the University of the Arts London.