Antonis Zairis was born in Piraeus. Studied Political Science with postgraduate in Business Administration, and his doctoral dissertation was on topics Consumer Behavior, specializing in Retail. He has 32 years of experience as General Manager in various Multinational and Greek Companies while he has served Public Management through various positions of responsibility. He has served as General Director of Development Cooperation at the Ministry of Foreign Affairs and its Deputy Representative Of Greece to the Intergovernmental Panel of Experts on Sustainable Development of the UN. He has taught at the Athens University of Economics and Business, in Democritus, Thrace as well as the Universities of Berlin, Tirana and Prague. He has participated in many international conferences with several academic publications. Today he is a Professor Of Business Administration at Neapolis University of Paphos in Cyprus as well as Vice President of the Retail Business Association. He has written 25 books.