Nikos Varvadoukas is a Vice President Brand & Customer in Public Group, while also being a Non Executive board member in dynamic start-ups. At Public Group he is responsible for the strategic development for the Brand, Omnichannel & eCommerce, Customer Experience in all touchpoints. With his long experience in C-Level roles or as a consultant to leading companies active in retail, consumer products and startups, he contributes to the strategic goal of Public Group to utilize the best talent, the most modern technologies and innovative business ideas, shaping an ecosystem around the top omnichannel retailer on the market. Nikos Varvadoukas is a graduate of the Department of Business Research and Marketing of the Athens University of Economics and Business, while he has an MSc in Finance from the University of Piraeus, and has completed an Executive Course in Business Model Innovation at Imperial College.