Valia Papadimitriou is CEO & Co-Founder of DEVA Group, a technology & communication company, specializing in artificial intelligence in retail. Its goal is to improve the personalized experience through personalized rewarding, while it already has multinational and Greek companies in its clientele. She is a proud co-inspirer of numerous social projects, culminating in the & Bring Them Back & http://www.bringthemback.org campaign, a global cultural event aimed at repatriating the Parthenon Sculptures to Greece and reuniting it with the monument. She has been a speaker at conferences (TIF, Navigator Forum etc.) schools and universities (Athens University of Economics, Kapodistriako, PAPEI) on Marketing, new technologies & Artificial Intelligence, Entrepreneurship and Social responsibility. He is a mentor in business and retail tech issues in organizations, startups & Startup hubs, aiming to contribute to the Greek startup ecosystem. He is Vice President of the Commercial Association of Kifissia but also elected representative of the Hellenic Confederation of Trade (ESEE). She is also a member of the Fortune list "40under40" 2020 and 2021, together with her brothers and associates, Aspa & George Papadimitriou, for their outstanding business activity.